I really enjoy reading Seth Godin’s blog. If you don’t read it, you really should go there, read a few posts and consider subscribing via the email box on the left side of his blog. His post Toward resilience in communication (the end of cc) is so good that I want to point you to it and […]
The goal of advertising is to convince you that you need something that is non-essential to your survival. 100% of commercials are about non-necessities. Why? Who has to advertise something everyone actually has to buy to survive? Right? So by the very nature of commercials, they are trying to sell you something you can live without, […]
Check out amazon’s new found advertising platform…this was a book that came in the mail yesterday. Genius! If the United States Post Office could hire guys who come up with things like this they wouldn’t be on the brink of bankruptcy.
I got my annual AFA “Would you boycott non-Christmas stores this holiday season” email today. I took the poll and said, “No” that I would not be willing to boycott stores that don’t use Christmas in their advertising. Turns out there were 22,471 “Yes” votes (98.7%) and 298 “No” votes (1.3%) at the time. Ouch. […]