Communication that Sticks – Andy Stanley

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I recently watched Communication that Sticks by Andy Stanley and found it very helpful for learning to refine and improve the way I communicate whether it is in preaching or teaching. Here are a couple of highlights:

  1. Get across one central point. People won’t remember much more than that anyway. So make it and make it really, really well
  2. That one point needs to feel like a burden on you. If the lesson isn’t pressing on your heart it won’t press on anyone else’s. Just preparing a lesson isn’t enough. Just communicating information isn’t enough. Each lesson needs one BIG point that is so pressing you feel like you are going to explode if you don’t get it off your chest. Sermon prep is not until you feel that.
  3. It is all about transformation. Move people to action. Don’t just move their minds or hearts. Take the next step and -lead- them to transformative action.
  4. This takes leadership. Some don’t equate preaching with leadership but it really is. You are trying to take people from point A to point B. But they won’t follow you there if they don’t see you as a leader.

Many other great points were made. These are just a few I took away from it. This would be a great DVD to show your Bible class teachers, ministers, and church leadership.

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