Have you seen the newest Special K commercial? A very skinny lady comes out and is thinking about skipping breakfast in order to lose weight. She decides instead to eat Special K because that is a healthier option than skipping breakfast. While I agree that eating breakfast is a good thing, I can’t help but wonder what message this is sending our youth and young adults. Being skinny isn’t skinny enough. No matter how skinny you are you should still be concerned about losing weight.
So I took some action. I emailed my concerns to Special K and here is their reply:
Thank you for contacting us to express your concern about the appearance of the
actress in our most recent television ad for Kellogg’s® Special K ® cereal. We
appreciate the opportunity to offer a response.
The goal of this ad is to show that people can eat a satisfying breakfast, such
as the Special K® breakfast, and still lose weight. We recognize that many
consumers struggle with their weight and look to Special K® products to help
them with their weight management goals. We understand that we must portray
consumers responsibly in our advertising and we apologize that we did not live
up to your expectations in this ad. Please know that it is not our intent to
promote an unhealthy weight.
Kellogg Company cares very much about maintaining the good reputation we have
with our consumers and we do not want to have our name and products associated
with any negative meanings. We are very interested in how our consumers perceive
our messages and your concerns have been forwarded to the appropriate company
officials. Thank you for letting us know your thoughts.
Consumer Affairs Department
Kellogg North America
PO Box CAMB
Battle Creek, MI 49016-1986
I thought maybe I had made somewhat of a difference until yesterday when I saw this commercial again. Now, even our companies that are supposedly promoting health seem to be promoting an unhealthy lifestyle and unrealistic body image. I think that is a shame.