First, it was about the Jews in exile. Notice the context,
“10This is what the Lord says: “When seventy years are completed for Babylon, I will come to you and fulfill my good promise to bring you back to this place. 11 For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future. 12 Then you will call on me and come and pray to me, and I will listen to you. 13 You will seek me and find me when you seek me with all your heart. 14 I will be found by you,” declares the Lord, “and will bring you back from captivity. I will gather you from all the nations and places where I have banished you,” declares the Lord, “and will bring you back to the place from which I carried you into exile.”
In its original context this promise was to exiled Israel. The plans God has for them is to bring them home. That is the hope…not getting a job, not choosing the right major…exiled Israel returning home from Babylonian captivity.
Second, even if you attempt to make contemporary application don’t miss the point of the text…this is still not about you. This is about what God is doing. This is about us seeking God and God doing what God needs to do. When Peter found out the plans God had for him in John 21 it involved crucifixion. So please don’t try to convert this text by baptizing it in the name of the consumer, the Christian store and the holy bookmark. Let it speak for itself and let us trust God to deliver us as He sees fit.
So put down the embroidery machine and seek God.