I really enjoy reading Seth Godin’s blog. If you don’t read it, you really should go there, read a few posts and consider subscribing via the email box on the left side of his blog. His post Toward resilience in communication (the end of cc) is so good that I want to point you to it and ask you to read it. In this post he explains technology and communication in today’s organizations as well as in social media. I am tempted to put some quotes from the article here but I would basically want to quote the whole thing. Here is one just to tease you into reading the whole thing,
We wait, hesitating, unsure who has received what and what needs to be resent. With this error rate comes an uncertainty where we used to have none (we’re certain of the transmission if you’re actively talking on the phone with us and we know if you got that certified mail.) It’s now hard to imagine the long cc email list as an idea choice for getting much done.
The last ten years have seen an explosion in asynchronous, broadcast messaging. Asynchronous, because unlike a phone call, the sender and the recipient aren’t necessarily interacting in real time. And broadcast, because most of the messaging that’s growing in volume is about one person reaching many, not about the intimacy of one to one. That makes sense, since the internet is at its best with low-resolution mass connection.
It’s like throwing a thousand bottles into the ocean and waiting to see who gets your message.
Amazon, eBay, Twitter, blogs, Pinterest, Facebook–they are all tools designed to make it easier to reach more and more people with a variation of faux intimacy. And this broadcast approach means that communication breaks down all the time… we have mass, but we’ve lost resiliency.